The full process from Ads audit to generating inspection leads
The process begins with a free Google Ads audit that evaluates how effectively your business could run paid search campaigns. This review helps identify targeting opportunities, relevant search terms, and adjustments that could improve lead generation from ads.
Your audit evaluates the key factors that influence how well paid search can generate inspection inquiries, including:
• Search activity for home inspection services in your service area
• Whether your website is prepared to convert paid visitors into leads
• Which search terms may produce the most inspection requests
• Where campaign structure or targeting could be improved (if you already run Google Ads)
The result is a clear overview of how paid search could work for your business and where improvements may create stronger lead opportunities.
We collect important information about your inspection services, the areas you cover, and how potential clients should contact you. This allows campaign structure, ad messaging, search targeting, and negative keywords to reflect the types of inspections you want more inquiries for.
Your Google Ads campaign is built by organizing inspection services into clear ad groups and writing search ads designed to match how people look for inspectors online. Lead tracking is also configured so you can see which ads generate calls and inspection requests.
We help determine an appropriate ads budget and when your ads should run, then activate the campaign. During the early phase we monitor performance and run quality checks while Google's system gathers data on which searches and audiences respond best.
Your campaigns are continuously monitored and refined. We adjust bids, search terms, targeting, negative keywords, and ad copy to keep traffic relevant and costs efficient. Monthly reports show traffic, leads, and return on ad spend so you can see how your ads are performing.
Without a Google Ads campaign for home inspectors, many of those searches may lead to competing inspection companies instead. With targeted keywords, carefully defined service areas, and ongoing optimization, your ads can appear when buyers and agents are looking for an inspector nearby, helping the right clients discover and contact your business.








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