The full process from Ads audit to generating inspection leads
Your audit evaluates the key factors that influence how well paid search can generate inspection inquiries, including:
• Search activity for home inspection services in your service area
• Whether your website is prepared to convert paid visitors into leads
• Which search terms may produce the most inspection requests
• Where campaign structure or targeting could be improved (if you already run Google Ads)
The result is a clear overview of how paid search could work for your business and where improvements may create stronger lead opportunities.
We collect the information needed to understand your inspection services, target locations, and preferred lead flow. This helps shape the campaign structure, ad messaging, keyword strategy, and geographic targeting around the inspection requests you want most.
Your Google Ads campaign is built by organizing inspection services into single theme ad groups and developing search ads designed to match how people look for inspectors online. This is where we'll develop location targeting, sitelink extensions, ad copy, ad callouts, demographic filtering, phrase match keywords, negative keywords, exact match keywords, and more.
Lead tracking is also configured so you can see which ads are generating leads.
We help determine an appropriate ads budget and when your ads should run, then activate the campaign. During the early phase we monitor performance and run quality checks while Google's system gathers data on which searches and audiences respond best.
Your campaigns are continuously monitored and refined. We adjust bids, search terms, targeting, negative keywords, and ad copy to keep traffic relevant and costs efficient. Monthly reports show traffic, leads, and return on ad spend so you can see how your ads are performing.
What’s included with Google Ads for home inspectors
Want to see how Google Ads could perform for you? Request your free ads audit.





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