A high converting surveyor site needs dedicated service pages, consistent location info with an embedded Google Business Profile, geo pages for target cities, organized blog and case study silos, a proof rich About page with licenses and insurance, and a fast Contact page with a simple, above the fold form.
Use this concise checklist to mirror how buyers search and decide.
1) Service pages, one page per service
Core pages could include ALTA or NSPS, Construction Staking, Topographic, As Builts, Scan to BIM, etc.
Each service page must include:
- SEO optimized copy that states what it is, who it is for, deliverables, file formats, and typical turnaround
- A simple short form above the fold
- Two to three contact button sets such as Call, Email, Request Quote
- Testimonials tied to that service
- A blog silo section that links to related posts
- A case study silo section if applicable
- A GBP section with your address and an embedded GBP map
- Team member info for that service, including licenses or certifications if applicable
2) Location info on every key page
Place your full address and embedded GBP on the homepage, Contact, and primary service pages. Keep Name, Address, Phone consistent across the site. Add a coverage blurb such as “Serving the Orlando, FL.”
3) Geo pages for cities without a local office
If you target a city where you do not have a GBP, build a city specific page such as “Surveyor in Tampa, FL.” Include welcome info, your services, directions to your office, and a link to your closest location page. The key is to integrated the target city as a keyword throughout the page i.e. "Construction Staking Tampa."
4) Blog silos that map to services
Group posts into silos that interlink to the parent service page. Examples include ALTA or NSPS, Staking, and Topographic. Under the first question style H2, add a 40 to 60 word direct answer to win featured snippets and AI answers.
5) Case study silos for commercial credibility
Use a consistent project sheet layout: Scope, Methods and Equipment, Deliverables, Timeline, Outcome. Tag each case by service so it supports both service and geo SEO. Include one labeled image.
6) About page that proves you are RFP ready
Include licenses, insurance limits, safety program info, equipment list, software or CAD formats, coverage, and associations. Add concise bios as individual pages with headshots for principals and crew leads.
7) Contact page with a simple, above the fold form
Keep the form to four to six fields and add your phone number linked so mobile users can call you directly. Include a short testimonial, office hours, and the embedded GBP. Make the form visible without scrolling on mobile and show a clear confirmation after submission.
8) Navigation that mirrors your services
Top level navigation should include Services, About, Case Studies, Blog, and Contact. Under Services, separate each service by it's own dedicated tab. Keep a persistent Contact button in the header.
9) On page SEO fundamentals
Use title tags such as “ALTA Surveyor in [City].” Match H1 and H2s to searcher language and include location info where relevant. Add Professional Service schema to each service page. From every service page, link to blog silos and related case studies.
10) Trust signals and social proof
Pull reviews into service pages, add client logos with permission, list licenses and certifications, and state typical turnaround windows. Offer a short capability statement PDF for commercial buyers.
11) Performance, accessibility, and mobile UX
Compress images, lazy load embeds including maps, and ensure forms are accessible with labels, contrast, and keyboard navigation. Design mobile first with thumb reachable calls to action. Monitor Core Web Vitals and fix slow templates before scaling.
12) Analytics and conversion tracking
Track calls and form submissions on your site. You can also use a hidden field for Lead Type, commercial or residential, and route by service and market so the right person responds quickly. Review assisted conversions since many commercial wins start as validation visits.
Fast implementation wins
- Add your address and embedded GBP to the homepage, Contact, and top service pages
- Build one geo page per target city you serve and link it from the footer and related services
- Add service specific forms and testimonials to each money page
- Publish one blog post per service, add the service as a category, then link back to the parent service
Wrapping up
If you build around these twelve elements, your surveyor website is more likely to rank for the right terms, answer buyer questions, and capture qualified leads without friction. Start with one service page, one geo page, and a cleaner Contact page, then continue to expand your blog silos.