Paid search that supports your existing business and budget
Survey firms rely on relationships, not big ad spend. Google Ads shouldn't change that. With focused keywords, lean ad groups, and clear location targeting, you only pay for people who are actively searching for what you offer. It runs quietly while keeping your budget predictable and controlled.
Pay-Per-Click (PPC)
You only spend money when users in your area actually click on your ad.
Predictable Costs
You control how much you spend daily on your ads budget.
What you can expect for results
Google Ads sends visitors to your site who are already searching for surveyor services. Instead of waiting, you get a steady stream of people looking for your help now. Every click is intentional and you know your ads are reaching the right audience at the right time.
Guaranteed Traffic
Remove the guesswork and get guaranteed clicks to your website.
Buyer Intent
You only pay for clicks from people actively seeking a surveyor.
We build your pay-per-click ads campaign from the ground up to ensure your ads show to people looking for surveyors in your area.
Monthly Management
We manage your ads to help bring you steady results. Consistent oversight keep your costs down and your ads traffic reliable.
Conversion Tracking
We install tracking so you see which ads bring in calls and form submissions. This helps you know what’s working and where your money goes.
Landing Page Upgrades
We update the landing pages on your website so they're ready to convert the traffic they get from Google Ads.
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The process to your fully managed Google Ads campaign
Most surveyors want to show up in front of people who need their services right now, but organic visibility can take time. Google Ads gives surveyors a quick path to reach clients who are actively searching in their area. When your ads are built with clear structure and accurate targeting, you send the right message to the right people at the right moment. That's what our process is structured to deliver:
1) Get your free Ads audit
A short intake and a practical Google Ads audit if you have existing ads. We review campaigns, ad groups, search terms, negative keywords, location settings, ad assets, and landing pages. You get clear notes on what could be improved and steps moving forward.
2) Collect key info for campaign setup
We map your services, service areas, and how leads should reach your team. That informs ad copy, search keywords, negative keywords, location targeting, and more.
3) Campaign build and conversion tracking
We build your search campaign by organizing services into unique ad groups and writing responsive search ads that match your brand. Conversion tracking is then implemented so you know what ads are producing results. This also helps inform decision-making in next steps.
4) Activation and ads learning
We set your daily budget and ad schedule, then launch. We'll perform early checks to confirm traffic quality and ensure Google’s algorithms are given time to learn what works and optimize.
5) Monthly ads management
We manage your budget, bids, negative keywords, search terms, and refresh ad copy. This helps us ensure your campaign is drawing in relevant, quality traffic. You'll receive monthly reports on traffic, conversions, return on ad spend, and any strategy recommendations.
Reaching people who are already searching for your services can make a real difference in how quickly your business is seen. A focused campaign helps put you in front of potential clients at the exact moment they are looking for the services you offer. Contact us if you'd like to explore what that can look like for your business, we'll get you started with a free audit.
Without ads you may be missing opportunities or letting competitors fill the space where your business should be showing up. With a campaign that uses accurate keywords, tight location targeting, and proper optimization, more of the right clients can find your firm and feel comfortable reaching out when they need a surveyor.
Your deliverables and what to expect from Google Ads for surveyors
A typical launch runs about 2 weeks, followed by monthly management focused on generating quality traffic to your site. From start to finish you’ll receive specific deliverables including:
Audit summary and ads readiness review.
A document outlining your entire campaign build for approval before launch.
Monthly data and conversion reports with strategy recommendations if applicable.
Monthly return on ad spend sheet so you know what return you're actually getting.
All deliverables come with dates in advance so there's no surprises. You'll know what to expect and when to expect it.
Why surveyors choose us for Google Ads
Industry Expertise
Your campaigns are built around how surveying work is actually requested. We target the searches that matter so your ads reach people looking for your services.
Location Targeting
We align your ads with the cities and areas you serve. Targeting is set to generate nearby traffic so your firm appears when someone local needs a surveyor.
Quality Inquiries
We manage your ads with a focus on relevant traffic. Every adjustment aims to improve traffic quality, increase inquiries, and support real conversions.
Clean Build
Your account is organized clearly so Google understands your services. A solid structure improves performance and helps your budget go toward the right searches.
Experienced Oversight
Your campaigns are managed with a steady, strategic approach. We review performance and refine strategy so your ads stay efficient and optimized for quality.
Clear Reporting
Each month you receive straightforward reports that show key data and return on ad spend. You'll see what worked and how your ads budget affected your bottom line.
Pricing for surveyor Google Ads campaigns
Google Ads pricing is based on how many ad groups your campaign needs. Surveying firms vary in services, so we structure the campaign around what you actually want to promote. Your initial build includes the full setup plus three months of management, and the total depends on how many ad groups are required. One ad group is $600, two are $750, three are $900, and four are $1050. This gives you a complete, fully managed start.
After the first three months, you can continue with monthly management if you want ongoing support. The monthly rate depends on how many campaigns you run, how many ad groups sit inside them, and the size of your budget. Most surveyors land between $150 and $350 per month for ads management.
"I cannot thank Gridline enough for their exceptional service. From the moment updates were published we started getting traffic."
Spencer Mayberry | Owner/Operator
"They've been exceptional. Always responsive and more than ready to explain things or go the extra mile!"
David Lindstrom | Owner/Operator
"I cannot thank Gridline enough for their exceptional service. From the moment updates were published we started getting traffic."
Spencer Mayberry | Owner/Operator
Not sure about Google Ads for surveyors?
How long does it take to see results?
You'll see new traffic within the first few days as clicks begin to come in. Higher quality traffic and conversions usually form over 1 to 3 months as campaigns learn, budgets stabilize, and your targeting sharpens.
Is a new website required for this to work?
A new site is not required. As long as your pages load cleanly and are optimized for conversions, Google Ads can send traffic directly to your existing content. If landing page optimization could improve conversions, we'll let you know beforehand with a list of suggested website design updates.
What budget should I use for my campaign?
This ultimately comes down to your budget, but the lowest we typically recommend is $300/month. This amount gives Google enough activity to collect useful data and begin optimizing your ads. From there, your actual spend will depend on your goals, service area, and how much traffic you want each month. The higher the budget, the more data Google's algorithm can work with, which will help your campaign optimize quicker.
How do I know for sure this will work?
There’s no guaranteed outcome with Google Ads for surveyors. We manage your campaigns closely with experienced oversight, but results depend on search demand, competition, budget, landing pages, and more. With so many variables, it’s not possible to predict exact performance, though we do everything we can to guide the campaign in the right direction. We'll notify you in advance if we don't believe ads will be beneficial for you, in which case local SEO might be a more suitable investment.
Ready to fill your schedule with ads?
Start generating consistent, quality traffic to your site with a Google Ads campaign. If you’d like to talk through timing, budget, target market, or questions, call (407) 529-8737. We’ll help you plan the next move or get you started with your free audit.